At ATTITUDE, we are life scientists.
We’re constantly observing, asking questions, experimenting with the world around us. Science has given us greater awareness of and appreciation for what we have. We invite you to step into our world, to discover the beauty hidden in the everyday, to be inspired by the wonders of the natural world and to be in awe of life’s unbelievable mysteries.
To step into the world of ATTITUDE is to step into a world enriched by the science of life.
We don't use any cancer-causing chemicals, mutagens and endocrine disruptors so you can focus on what matters: learning, laughing and living wonder-fully.
All our products are hypoallergenic - meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they're safe for sensitive skin!
TESTED IN A INDEPENDENT LABORATORY
Our products are tested by an independent lab for the absence of cancer-causing chemicals like 1,4-dioxane and ethylene oxide.
Ever wondered where your plastic comes from - and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
We explored the planet discovering the best natural ingredients. All our products are made from vegetable - and mineral-based sources.
Curious how committed we are to the planet? Not only do we meet Ecologo's standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
CRUELTY-FREE & VEGAN
All of our products are certified vegan - meaning no animal-derived ingredients. Ever. We're proud members of PETA's Beauty Without Bunnies program.
MADE IN CANADA
Each of our products surpass all Canadian quality and safety standards.